Inspiration

Why Good Things Happen To Bad People

Posted by dkloter on September 14, 2012 at 9:45 am Edit

Derek Rydall

“To he who is right in mind, he can do all the wrong things and it will still turn out right. To she who is wrong in mind, she can do all the right things and it will still turn out wrong.” As we watch the [...]

Marketing

How One Second Could Cost Amazon $1.6 Billion In Sales

Posted by dkloter on March 22, 2012 at 8:57 am Edit

BY Kit Eaton | 03-15-2012 | 12:45 PM Research on U.S. Net habits suggests that if this sentence takes longer than a second to load, many citizens will have clicked elsewhere already. If you’ve got the patience (or are European) read on for more shocking data on not dawdling. The data comes from an infographic [...]

Inspiration

www.stopstealingdreams.com is ready to read and share – Seth Godin

Posted by dkloter on March 2, 2012 at 8:11 am Edit

“What do you think we ought to do about education?” My readers ask me that question more than just about any other. So here’s my question back: What is school for? (Click the link to get to the free download). I’ve just published a 30,000 word manifesto, totally free to read, share, translate, print and, most of [...]

Inspiration

Learn From Adele – Build Your Platform

Posted by dkloter on February 7, 2012 at 9:12 am Edit

Jacq and I just watched Adele Live At The Royal Albert Hall (amazon affiliate link), and though every song was just wonderfully done, I found myself fascinated by what Adele was doing in between each song. Because even though most people would be interested in hearing her belt out her amazing repertoire of hits, what I took away from [...]

Leadership

Culture Eats Strategy For Lunch

Posted by dkloter on January 31, 2012 at 8:43 am Edit

FC Expert Blog BY FC EXPERT BLOGGER SHAWN PARR Tue Jan 24, 2012 This blog is written by a member of our expert blogging community and expresses that expert’s views alone.

Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a [...]

Inspiration

The World’s First Full Smartphone Movie – Cool, but it’s not the Camera, it’s the Story That Counts

Posted by dkloter on December 14, 2011 at 9:26 am Edit

American director uses Nokia smartphone to make full-length film called Olive starring Oscar nominated Gena Rowlands. Image 1 of 2 A smart phone connected to a camera set near Berkeley, California. An independent US filmmaker has made what is believed to be the first feature-length movie shot with a smartphone, to be released next week — with actress [...]

Marketing

Bombarded by 5,000 Messages a Day: 5 Ways to Ensure You’re Getting Through

Posted by dkloter on December 8, 2011 at 12:51 pm Edit

By AHAVA LEIBTAG | Published: DECEMBER 8, 2011 A content marketer has to contend with constant, lightening-fast competing messages. No matter what field you serve, your audience has thousands of other messages competing for their attention and action. This may feel overwhelming, lead to fatigue, and exhaust you to the point of not trying. Don’t give up yet. There [...]

Business

Top 10 Profiting Companies

Posted by dkloter on November 29, 2011 at 12:52 pm Edit

Here are the top 10 most profitable companies this year… Want to know which companies are doing well this year? So do we. Here is a list of the 10 most profitable companies! CNN Money shares… 1. Exxon Mobil Fortune 500 rank: 2 2010 profit: $30.5 billion Like last year, Exxon was edged out as the largest company [...]

Marketing

Please Consider “WEIRD” – Seth Godin

Posted by dkloter on November 25, 2011 at 11:45 am Edit

My latest book, We Are All Weird, came out 8 weeks ago, to very strong reviews and gratifying feedback. It’s likely you haven’t had a chance to read it yet. I hope you’ll give it a shot. (The Kindle edition runs on all computers and tablets and you can read it for free if you’re a US-based Amazon [...]

Marketing

Your Brand: At Risk or Ready for Growth?

Posted by dkloter on November 12, 2011 at 10:57 am Edit

We are in an era of unprecedented social change. The emergence of digital channels and internet-based social media has created a new world of communications. Many brands are struggling to understand, and more importantly locate themselves, within this new world. Alterian is uniquely placed to discuss these trends and also how brands should be [...]

Marketing

Content Marketing Strategies of the 7 Media Giants

Posted by dkloter on October 24, 2011 at 2:39 pm Edit

By SCOTT AUGHTMON | Published: OCTOBER 24, 2011

Hello there! If you are new here, you might want to subscribe to our daily blog alerts on content marketing. Believe it or not, we have all been swayed by some almost-invisible forces of content marketing, and we may not even have realized it. But once you do realize how it’s being used [...]

Marketing

Tell Us Your Story – Chris Brogan

Posted by dkloter on October 21, 2011 at 12:22 pm Edit

TELL US YOUR STORY October 21, 2011 13 Comments and 165 Reactions.

I’m currently reading and taking notes from Tell to Win (amazon affiliate link), by Peter Guber. The big premise of the book is that if you learn how to tell a better story, a compelling story, then it will get you much further than numbers alone, [...]

The Current Economy

The Power of Visualization – Seth Godin

Posted by dkloter on October 19, 2011 at 9:11 am Edit

Data is not useful until it becomes information, and that’s because data is hard for human beings to digest. This is even more true if it’s news that contradicts what we’ve already decided to believe. Can you imagine the incredible mindshift that Mercator’s map of the world caused in the people who saw it? One day you [...]

Marketing

Where and When Your Keywords Really Matter for Content Marketing and SEO

Posted by dkloter on October 11, 2011 at 9:59 am Edit

By DAVID REICH | Published: OCTOBER 10, 2011 In this post-Panda world, shallow content written for keywords rather than people won’t just leave you with a website no one wants to read but could actually cause a decline in your rankings. You won’t just see a decline for those pages with poor content but for your entire site! Proper keyword use [...]

Inspiration

Thinking Happy Thoughts – Zig Ziglar

Posted by dkloter on September 20, 2011 at 3:46 pm Edit

Part Two of a Two-Part Series By Zig Ziglar Marcus Aurelius said that “The happiness of your life depends upon the character of your thoughts.” In other words, what you think has a direct bearing on your happiness, so one way to maintain happiness is to take more control of your thoughts. Solomon said that [...]

Marketing

Three Key Content Marketing World Takeaways

Throughout the conference, different tracks provided content for everyone. In the Small Business/Non-Profit track, Thom Ruhe from The Kauffman Foundation and Clyde Miles from the Adcom Group of Companies partnered up to talk about turning non-profits into newsrooms.

Posted by dkloter on September 14, 2011 at 3:50 pm Edit

Posted in Content Marketing | 4 Comments 9/8/11 Joining hundreds of content marketers from around the country and the world, Will Davis, Mike Sweeney and I headed up to Cleveland this week for Content Marketing World. As I wrote last week in my post about expected highlights, the conference is packed with sessions and speakers, and my biggest regret is that I could not [...]

Inspiration

Merging/Emerging – Seth Godin

Posted by dkloter on September 14, 2011 at 10:09 am Edit

Emerging is when you use a platform to come into your own. Merging is when you sacrifice who you are to become part of something else. Merging is what the system wants from you. To give up your dreams and your identity to further the goals of the system. Managers push for employees to merge [...]

Business

Toms Shoes CEO Blake Mycoskie on Social Entrepreneurship,

Posted by dkloter on September 13, 2011 at 3:22 pm Edit

Telling Stories, And His New Book. Posted by ARIEL SCHWARTZ Tue Sep 6, 2011 After achieving meteoric success with his buy-one-give-one model of shoe retailing, the Toms founder is reflecting on what other businesses can do to give back–and even giving back a little more himself. Toms Shoes has only been around for five years. In that time, [...]

Marketing

Content Marketing World: Updates From Around The Web

Posted by dkloter on September 9, 2011 at 10:56 am Edit

By MICHELE LINN | Published: SEPTEMBER 9, 2011

Wow! What an active blogging community we had at Content Marketing World (#cmworld). For those of you who missed the sessions or who couldn’t be in all of the sessions you wanted, here are some posts that cover the highlights of the event. If you have additional posts about the event, please add [...]

Business

Tying Off or Facing The Waves – Chris Brogan

Posted by dkloter on August 31, 2011 at 11:18 am Edit

August 31, 2011 When times are rough, in business and in life, many of us seek stability. We want to anchor ourselves to something. We want to tie our boat up to try and outlast the storm. But that very choice can often cause far more damage than the less intuitive decision: facing the waves. [...]

Marketing

7 Online Tools to Streamline Your Business

Posted by dkloter on August 25, 2011 at 5:19 pm Edit

by: Charles Forster | August 18, 2011

The internet promised to do away with paper completely. Email was supposed to make the postal service irrelevant. Neither of these really happened. We might not be completely paper free, but these online tools can help you run a more efficient, connected business and might just help you use less [...]

Marketing

Short-term Capitalism – Seth Godin

Posted by dkloter on August 23, 2011 at 3:53 pm Edit

There are a few reasons why one might not care what happens in the long run: You don’t intend to be around You’re going to make so much money in the short run it doesn’t matter You figure you won’t get caught Short-term marketing involves using deception to make a quick sale, or using aggressive [...]

The Current Economy

Demanding an Inconsequential Government – Robert Ringer

Posted by dkloter on August 22, 2011 at 1:16 pm Edit

Sunday, August 21, 2011 At a recent rally in New Hampshire, Mitt Romney said (in referring to Barack Obama), “That, in my view, is a president who has not succeeded in doing the number-one job a president has to do, which is to get this economy going again.” Sorry, Mitt, but you got that [...]

Political Marketing

The Super Committee to INCREASE the Deficit – Robert Ringer

Posted by dkloter on August 17, 2011 at 10:42 am Edit

In picking the last three members of the new super committee on deficit reduction, once-relevant Nancy Pelosi stated, “We must achieve a grand bargain that reduces the deficit by addressing our entire budget, while strengthening Medicare, Medicaid, and Social Security.” The devil is in the details — or, in this case, [...]

Marketing

The Two Simple Paths To Successful Brand-Building: Be Entertaining, Or Be Useful

Posted by dkloter on August 16, 2011 at 10:43 am Edit

BY FC EXPERT BLOGGER CLYDE MCKENDRICK Wed Aug 10, 2011 This blog is written by a member of our expert blogging community and expresses that expert’s views alone. What do Justin Bieber and Google have in common (beyond the YouTube love affair, naturally)? According to Forbes 100 most powerful celebrities, Bieber is the youngest on the list [...]

Business

Want To Keep (and Motivate) Your Best Employees? It’s Not About The Money…

Posted by dkloter on August 16, 2011 at 10:37 am Edit

BY FC EXPERT BLOGGER HARISH R. RAO Tue Aug 9, 2011 This blog is written by a member of our expert blogging community and expresses that expert’s views alone. Anita* was a model employee. As CEO of my previous tech company, I had hired her to take charge of our bookkeeping and administrative affairs. When Anita came [...]

Business

Top Five Traffic “Must Know” Generation Blogs You Don’t Know About

Posted by dkloter on August 13, 2011 at 8:49 am Edit

Marketing Insights— 07 August 2011

The affiliate and CPA community tends to be very much incestuous when it comes to advice, bloggers and how-to-guides. Unfortunately, as some people pointed out in the article about the FTC & Clickbank many of the “experts” in the industry are just linking to themselves, promoting their own “push-button” traffic products. What [...]

Marketing

Content’s Competitive Advantage: Interview with Ann Handley

Posted by dkloter on August 11, 2011 at 3:40 pm Edit

By PATRICIA REDSICKER | Published: AUGUST 11, 2011 Hello there! If you are new here, you might want to subscribe to our daily blog alerts on content marketing. Do you enjoy hearing how others are leveraging content marketing? How about experts? Are you interested in learning from their industry knowledge and insights? Sometimes hearing what an expert has to say about [...]

Current Economy

“Who’s On First”?

Posted by dkloter on August 9, 2011 at 1:02 pm Edit

We create our own reality. This holds true whether we do it deliberately or by default. By deliberate I mean, that which we deliberately think about and deliberately act upon, we attract and draw into our existence. By default I mean that we don’t think or believe we have control over our reality and therefore [...]

Marketing

Selling The Benefits of Charity – Seth Godin

Posted by dkloter on August 8, 2011 at 9:27 am Edit

Everything we do, we do because somehow it benefits us. We go to work for the satisfaction (I hope) and because we get paid. We smile at a stranger because it feels good to be nice (and perhaps we’ll get a smile in return). We pick up litter when no one is looking because telling [...]

Marketing

How To Blog For Business – Chris Brogan

Posted by dkloter on August 8, 2011 at 8:59 am Edit

August 8, 2011 5 Comments and 121 Reactions A while back, I started a project called Blog Topics, which is still running and provides hundreds of people with ten or more post ideas plus writing advice every week. As I looked into what else people were asking me for, it came out that people were [...]

Marketing

4 Reasons Google+ Brand Pages Will Be Better Than Facebook’s [Opinion] – Zeny Huang

Posted by dkloter on August 8, 2011 at 8:31 am Edit

11 hours ago by Zeny Huang This post reflects the opinions of the author and not necessarily those of Mashable as a publication. Zeny Huang is an Emerging Media Strategist at JWT New York where she helps brands connect with fans in innovative and meaningful ways using social media. You can follow her on Twitter @Zenidala. [...]

Marketing

The Easiest Copywriting Lesson… and the Hardest to Follow

Posted by dkloter on August 5, 2011 at 9:19 am Edit

- By Will Newman: It’s quite simple, really. Your prospect doesn’t buy for logical reasons. He makes his first decision to buy entirely from emotion. This is an easy lesson to learn. But most copywriters just can’t seem to let it guide their writing. I think that’s because our teachers have trained us that good, [...]

Business / Inspiration

Don’t Give Up – Nilofer Merchant

Posted by dkloter on August 4, 2011 at 11:53 am Edit

HBR Blog Network

NILOFER MERCHANT – Nilofer Merchant (www.nilofermerchant.com) is a corporate director and a speaker on igniting cultures of innovation. Read her book “The New How” at your peril, for it will change the way you look up and down your organization’s hierarchy. You can find her on Twitter at @nilofer. Don’t Give Up 2:12 [...]

Marketing

The 3 Biggest Content Marketing Mistakes CMO’s Make

Posted by dkloter on August 4, 2011 at 11:41 am Edit

By GILAD DE VRIES | Published: AUGUST 4, 2011 Recently, I had the privilege of joining Jeffrey Hayzlett’s panel on digital media innovation at the CMO Summit in Dallas. One of the questions Jeff asked was, “What are the three biggest mistakes that CMOs make in relation to digital media in general, and content marketing in particular?” This post covers some [...]

Marketing

Randi Zuckerberg Leaves Facebook, Starts Own Company – Ben Parr

Posted by dkloter on August 4, 2011 at 9:20 am Edit

by Ben Parr

Facebook Director of Marketing Randi Zuckerberg, the sister of founder Mark Zuckerberg, has decided to leave Facebook to start her own company. Zuckerberg’s new company, RtoZ Media, will focus on helping companies become more social. “My goal is to launch my own innovative programming and work with media companies to develop their programming in [...]

Marketing

Guest Post – Misconceptions About Affiliate Marketing – Rae Hoffman-Dolan

Posted by dkloter on August 3, 2011 at 12:51 pm Edit

August 2, 2011 37 Comments and 323 Reactions Rae Hoffman-Dolan from Sugarrae.com is one of the people who I believe write aboutaffiliate marketing in a way that 1.) I understand, and 2.) I can use to make business value. I rarely do guest posts at [chrisbrogan.com], but when Rae reached out, I jumped at the chance. She’s got a great [...]

Marketing

Delivering on Never – Seth Godin

Posted by dkloter on August 3, 2011 at 9:45 am Edit

I will never miss a deadline I will never leave a typo I will never fail to warn you about a possible pitfall I will never charge you more than the competition I will never violate a confidence I will never let you down I will never be late for a meeting There are lots [...]

Marketing

7 Tips for Diving into Content Marketing – Heidi Cohen

Posted by dkloter on August 3, 2011 at 9:33 am Edit

By HEIDI COHEN | Published: AUGUST 3, 2011 Small and medium-sized businesses tend to be challenged when it comes to content marketing. They often have a more limited headcount and fewer resources available to augment marketing that’s not directly linked to sales and promotions. While practical, this can be shortsighted because it overlooks how content can support the purchase process. [...]

Leadership

Leadership Hall Of Fame: W. Chan Kim And Renee Mauborgne, Authors Of “Blue Ocean Strategy”

Posted by dkloter on August 1, 2011 at 3:53 pm Edit

BY KEVIN OHANNESSIAN Thu Jul 28, 2011 We continue our examination of the business book Blue Ocean Strategy with an interview of authors W. Chan Kim And Renée Mauborgne. We explore their motivation for writing the book, and why more companies are using their strategies. What was the impetus for you two to write Blue Ocean Strategy? W. Chan Kim: As [...]

Leadership

5 Things Lady Gaga Can Teach Marketers About Community Building

Posted by dkloter on August 1, 2011 at 3:26 pm Edit

BY FC EXPERT BLOGGER LOUIS MARINO Fri Jul 29, 2011 This blog is written by a member of our expert blogging community and expresses that expert’s views alone. What do Lady Gaga and direct-to-consumer marketing have in common? The answer is a lot. Building communities all starts with finding a common thread that brings people together. Experiences help [...]

Marketing

How To Brand Yourself Like A Celebrity (Even If You Think You’re Not That Special)

Posted by dkloter on August 1, 2011 at 3:14 pm Edit

BY FC EXPERT BLOGGER NICK NANTON & JW DICKS Thu Jul 28, 2011 This blog is written by a member of our expert blogging community and expresses that expert’s views alone. As I tell my clients over and over, your personal branding campaign should be primarily centered on the goal of branding yourself as a celebrity within your [...]

Marketing

“It Will Be Good Exposure” – Seth Godin

Posted by dkloter on July 30, 2011 at 10:38 am Edit

Well, it might be. Now that everyone, every brand, every organization and just about every person is in a race to build trust or an online following or a reputation, the question of working for free in exchange for exposure confronts us all. Should you art direct a new ad for the local zoo, merely [...]

Marketing

It’s Not Who You Circle, It’s Who Circles You – Chris Brogan

Posted by dkloter on July 30, 2011 at 10:25 am Edit

July 29, 2011 40 Comments and 329 Reactions New here? Get more useful information by subscribing for free to the RSS feed. Let’s dig in. In Google+, one of the main activities we perform is finding people of interest to follow. In this graphic to the left, I started following journalists and news professionals based on a great [...]

99 Cent Experiment – Did I Succeed or Fail?

Posted by dkloter on July 29, 2011 at 12:48 pm Edit

July 29, 2011 By Kathleen Gage Leave a Comment Have you ever gotten an idea that you had no way of knowing what the outcome would be but were willing to try it anyway? Chances are you have. It’s likely some ideas worked while others failed miserably. Such was the case with my “experiment” on Thursday with the [...]

Marketing

99 Cent Experiment – Did I Succeed or Fail?

Posted by dkloter on July 29, 2011 at 12:48 pm Edit

Marketing

Brand as Mythology – Seth Godin

Posted by dkloter on July 29, 2011 at 10:27 am Edit

Just under the wire, L. Frank Baum’s heirs have no copyright protection on The Wizard of Oz. As a result, there are Broadway musicals, concordances, prequels, sequels and more. All of which creates a rich, emotional universe (and makes the copyrighted movie even more valuable). Most of us remember the mythology stories they taught us [...]

Marketing/Business

Your company needs a social media policy

Posted by dkloter on July 28, 2011 at 4:36 pm Edit

Posted 28 July 2011 14:48pm by Patricio Robles with 4 comments Recently, I published a post that struck a nerve with a reader who will remain anonymous. That reader lashed out at my idiocy in several ways, including via a popular social network. The wasted effort at insulting and haranguing me would have been quickly forgotten if not for [...]

The Current Economy

The Debt-Ceiling Diversion - Robert Ringer

Posted by dkloter on July 27, 2011 at 10:35 am Edit

by Robert Ringer Wednesday, July 27, 2011 - Watching the nonstop commentaries on television about the debt-ceiling debate only reinforces the reality that most people — including many perceived conservatives — still don’t get it. If they did, they would not allow themselves to be diverted by a political circus. It amazes me how the vast [...]

Marketing/Business

Defining Quality – Seth Godin

Posted by dkloter on July 26, 2011 at 8:35 am Edit

Defining quality Given how much we talk about it, it’s surprising that there’s a lot of confusion about what quality is. What’s a higher quality car: a one-year old Honda Civic or a brand new top of the line Bentley? It turns out that there are at least two useful ways to describe quality, and [...]

Marketing/Business

HBR Blog Network – Unlocking Your Success Equation

Posted by dkloter on July 25, 2011 at 1:16 pm Edit

PETER BREGMAN Peter Bregman is a strategic advisor to CEOs and their leadership teams. His latest book,18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done, is available for pre-order and will be published in September. To receive an email when he posts, click here. Peter Bregman Unlocking Your Success Equation 2:23 PM [...]

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